When delivering a persuasive message arousing negative

Last updated: 4/26/2023

When delivering a persuasive message arousing negative emotions is risky mostly because a it may cause the listener to associate negative emotions with the speaker rather than with the topic at hand b if the message is being assessed with the peripheral route emotional appeals are ineffective c it may cause the opposite result in which the listener refuses to accept the possibility of negative consequences d it is unlikely to cause the cognitive dissonance needed for attitude change