Question:
A company is trying to predict the long run market share of
Last updated: 4/13/2023
A company is trying to predict the long run market share of a new men s deodorant Based on initial marketing studies they believe that 40 of new purchasers in this market will ultimately try this brand and of these about 60 will purchase it in the future Preliminary data also suggest that the brand will attract heavier than average buyers such as those who exercise frequently and participate in sports and that they will purchase about 15 more than the average buyer Complete parts a and b a Calculate the long run market share that the company can anticipate under these assumptions The long run market share is Type an integer or a decimal rounded to three decimal places as needed