The paper The Impact of Information Disclosure on Consumer

Last updated: 10/29/2023

The paper The Impact of Information Disclosure on Consumer Behavior described a study of the ordering behavior of diners at full service restaurants on a college campus When parties checked in to be seated some parties received the usual set of menus and some parties received identical menus with the addition of calorie labels The researchers were interested in whe receiving information about the number of calories in each menu item would influence what the diners ordered The researchers summarized their conclusions with the following statement estimate that the labels resulted in a 3 0 reduction in calories ordered with the reduction occurring in appetizers and entrees but not drinks or desserts Indicate whether the study is an observational study or an experiment Give a brief explanation for your choice This is an observational study because the researchers recorded what each diner ordered This is an observational study because the participants responded to a survey of what menu items they ordered at the restaurants This is an experiment because the parties of diners were randomly selected to have a meal a full service restaurant on a college campus This is an experiment because the diners were assigned different experimental conditions the usual menus or menus with calorie labels Need Help