5 points A famous basketball star is being paid a large

Last updated: 4/26/2023

5 points A famous basketball star is being paid a large amount of money to endorse a new product How would his fan base respond to this if they learn how much money he will be making a The less a celebrity is paid the less likely we care about the product b The more a celebrity is paid the more likely we are to discount their opinion of the product c The more a celebrity is paid for an endorsement the more credible they are because it shows how valuable his or her opinion is d with celebrity endorsements people don t take the amount of payment into account because they use the central route of persuasion Save Ansv